Comments on: Photography marketing essentials: who’s your web site for? http://carolynpotts.net/2009/11/25/photography-marketing-essentials-whos-your-web-site-for/ My thoughts about the Photo biz--and other stuff I'm thinking about Tue, 27 Jul 2010 18:01:58 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Carolyn http://carolynpotts.net/2009/11/25/photography-marketing-essentials-whos-your-web-site-for/comment-page-1/#comment-81 Carolyn Tue, 27 Jul 2010 18:01:58 +0000 http://carolynpotts.net/?p=481#comment-81 Absolutely. That is a tried-and-true marketing strategy (I even use it myself..have you gotten my white paper on the Commoditization of the Commercial photography Business? ;-) But sadly, most photographers don't think about what might be of value to their potential customers as they've done so little to define who it is they're actually trying to market to. And you have to define your target audience before you can know what an item of useful information would be to them. I.e., A corporate communications manager would respond differently than a NYC art buyer or a bride would. Absolutely. That is a tried-and-true marketing strategy (I even use it myself..have you gotten my white paper on the Commoditization of the Commercial photography Business? ;-)

But sadly, most photographers don’t think about what might be of value to their potential customers as they’ve done so little to define who it is they’re actually trying to market to. And you have to define your target audience before you can know what an item of useful information would be to them. I.e., A corporate communications manager would respond differently than a NYC art buyer or a bride would.

]]> By: neilmackenzie http://carolynpotts.net/2009/11/25/photography-marketing-essentials-whos-your-web-site-for/comment-page-1/#comment-68 neilmackenzie Mon, 08 Feb 2010 01:54:13 +0000 http://carolynpotts.net/?p=481#comment-68 You shoud be trying to capture the vistors email address, so you can then market directly to them. you can do this by giving away some useful information. Neil Mackenzie www.nzphotography.co.nz You shoud be trying to capture the vistors email address, so you can then market directly to them.
you can do this by giving away some useful information.
Neil Mackenzie
http://www.nzphotography.co.nz

]]>