Potts’ Photo-Marketing Blog

I’m presenting my newest talk which is filled with updated strategies that you have to have to survive in today’s always-on, short attention span, business environment.
“Re-Booting Your Business Brain:
21st-Century Marketing Tips for Photographers Who Weren’t Born Yesterday”
-on Friday evening Nov. 7th, 2008 to the Charlotte, NC chapter of the APA. The program event will be […]

I’m headed to NYC on 10/22/08 to attend PhotoPlusExpo which is being held Oct. 23-25, 2008 in NYC in the Javits Center. If you’re curious about what it’s like to work with a consultant, a number of other photo consultants and I will be doing a limited number of FREE portfolio reviews on the trade […]

Today PhotoShelter announced it will cease its stock image licensing business model. Competing against behemoth stock agency Getty Images proved too difficult. It will continue with its image archiving service.
What companies will remain to challenge the trend of domination and consolidation?
http://blog.photoshelter.com/corp/2008/09/a-difficult-decision-and-refoc.html
Business Trends business model photoshelter photo business stock

Just saw this link in the APAnet forum about yesterday’s Business Week article entitled:”Cheap Photo Sites Pit Amateurs vs. Pros”.
Yep. It’s now national news. The article talks about Getty partnering with Flickr. Now that Getty is no longer a publicly trade company, it will be hard to see where their revenue is coming from.
The article […]

I’m not a PhotoShop user but all my photography consulting clients are. This latest player in the web-based services applications game underscores what I’ve been telling people for years: the software you use very day to run your business will one day all be “on the cloud” or web-based. Anything you now have to do […]

If the previous two posts took the wind out of your sails, please don’t get discouraged. As the owner of a small business, you’re in a relatively light and nimble vessel compared to some of your suppliers who are steering veritable ocean liners. For a light-hearted view of a photo business of enormous proportions (Kodak) […]

What do you do when a technological innovation is brewing that’s seemingly unrelated to digital imaging skills? For example, faster and cheaper broadband access and 5MP camera phones. When with a click of the Send button, it’s super-fast and cheap to share what you’ve shot– with anyone who cares to look–you can see that storm […]

Comparing your photo career to a ship upon the sea is probably a way-overworked metaphor but begging your forgiveness, I’ll set sail on a cliche-ridden sea; it’s still a good analogy when thinking about plotting the course of your photo business. [my apologies in advance to the expert sailors among my readers for my technical […]

Last summer I attended one of those geeky tech conferences I love to attend–along with several hundred other attendees curious to hear advance notice about the “next big thing” in online marketing.
Most people were there from the major corporations’ marketing departments. They were in search of the elusive killer app that will bring an […]

Are you invisible at the cutting edge?
Can the Mac-based “early adopters” (i.e., those communication industry trend setters who others soon follow) review your web site??
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If you’ve an all-Flash web site… you’re invisible on the iPhone.
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It’s been almost a month since the incredible frenzy surrounding the release of Apple’s iPhone monopolized the media reports.
You may now […]